Email Address Checker is a tool designed to scan your marketing email lists and ensure that the addresses you’re sending campaigns to actually exist and are capable of receiving them. This is essential for maximizing email deliverability and preserving your sender reputation – which is why every email marketer should invest in an Email Address Checker.
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A reliable Email Address Checker will sift through your marketing data, correct syntax errors and verify that the email addresses you’re sending emails to are valid, active, and not associated with spam traps or catch-all addresses. These kinds of addresses aren’t associated with a single user and aren’t capable of receiving email, so they lead to high bounce rates which hurt your sender reputation and can even prevent future emails from reaching your subscribers.
While there are a few different ways to check an email address for validity, the most accurate and cost-effective way is to use an online email verifier that can verify email addresses in real-time. This allows you to validate email addresses on your websites, registration forms and other marketing tools as your customers sign up or enter their information, so you can keep your list of quality leads and recipients clean.
This helps you avoid wasting money and resources on campaigns that never reach their intended recipients, and also reduces your bounce rate, which is an important factor in maintaining a good sender reputation with email service providers (ESPs). It also saves time as manual verification can be a tedious process and doesn’t always provide accurate results.