When it comes to email deliverability, your reputation matters. The more your email is filtered into spam folders, the harder it will be for you to reach inboxes. Your email reputation is determined by your mail server IP address and your domain name, and it can be influenced by factors such as your content, how many emails you send, and your engagement metrics.

Each mailbox provider (MBP) uses its own unique algorithms and scores to determine your email reputation. But there are some general rules you should follow to improve your email reputation:

Email Address Reputation Checker: Building Trust in Communication

Email address reputation checker: Your reputation is influenced by the consistent volume of emails you send each month. Sudden spikes in your email volume can look suspicious to MBPs and cause you to be flagged as a spammer.

Check Content Quality: ISPs will flag your emails as spam if they contain too many links, images, or text that are not relevant to the recipient’s interests. Keep your engagement metrics high and monitor your complaint rates to ensure that subscribers are happy with the emails you send them.

Monitor Bounce Rates: Make sure you have a clean mailing list and are not sending emails to bad addresses that are either invalid or mistyped. This will reduce your bounce rates and prevent MBPs from identifying you as a spammer.

Use a tool like MXToolbox to check your email server IP and domain reputation. These tools will give you a rating of Good, Neutral, or Poor, which can help you identify issues and improve your email reputation over time.