Nicotine pouches are small, cigarette-like nicotine products that are increasingly popular among young people. The pouches contain nicotine, flavourings, sweeteners and plant-based fibers. They are marketed as an alternative to smoking and chewing tobacco, but they still have a high nicotine content. They are easy to conceal and come in a variety of flavours such as mint, coffee and citrus. They are promoted by social media influencers and can be bought from e-cigarette stores. A popular brand, Zyn, is owned by Philip Morris and primarily targets adults. However, the popularity of the product is growing with teenagers and TikTok users and has led to concern that the company is marketing it to kids.Find out:https://heysnus.com/ro/collections/nicotine-pouches

Nicotine Pouches and Harm Reduction: What You Need to Know

The US Food and Drug Administration does not regulate the ingredients of nicotine pouches as tightly as they do for cigarettes. This may make it easier for companies to advertise the products and use social media to promote them to youth. Nicotine pouches are also less likely to cause harm than cigarette smoke since they do not produce the thousands of toxic chemicals produced by burning and inhaling tobacco. However, they are not without risk. Nicotine is addictive and can lead to a range of health problems, including gum damage, cardiovascular problems and addiction.

Research on the effects of nicotine pouches is limited and there is a need to understand the impact of their use among adolescents. It is particularly important to investigate whether the use of nicotine pouches deters individuals from stopping their use of more harmful forms of tobacco and nicotine and undermines individual-level and population-level efforts to quit smoking.